What is Talent Acquisition, and why does it matter?
How Can You Attract the Right Talent Given Your Unique Market Position and Resources?

Talent acquisition is more than just recruitment—it’s a strategic, people-first approach to identifying, attracting, hiring, and nurturing individuals who align with your organisation’s values, goals, and long-term vision.
At Coreus, we help businesses answer a critical question:
“Given our resources, market position, and labour challenges, how can we consistently attract and retain the right people?”
In today’s competitive hiring landscape, this question is more urgent than ever. With job mobility on the rise and candidate expectations evolving, organisations must go beyond transactional hiring. According to a CareerBuilder and Harris Poll survey, nearly one-third of employees planned to change jobs within a year—highlighting the importance of meaningful engagement and long-term fit.
For small and medium-sized businesses, the challenge is even more acute. The National Federation of Independent Business reported that 37% of SMEs cited the inability to find qualified workers as their top concern in early 2020—a trend that has only intensified.
So, what’s the solution?
Effective talent acquisition strategies must be holistic. It’s not just about offering competitive salaries—it’s about creating a compelling employee experience. That includes:
- A supportive and inclusive workplace culture
- Clear opportunities for growth and development
- Flexibility and work-life balance
- Transparent communication and shared purpose
When organisations invest in these areas, they don’t just fill roles—they build teams that thrive.
In summary:
Talent acquisition is a cornerstone of sustainable business success. By aligning recruitment with your company’s values and long-term goals, you create a foundation for resilience, innovation, and growth.
